Travel Trade Shows 2010 - 2011

ITE HCMC 2010
30 September - 2 October 2010, Saigon Exhibition & Convention Center (SECC) - Phu My Hung.
Ho Chi Minh City, VIETNAM.

http://itehcmc.com/

IT&CMA CTW 2010
5-7 October 2010, Bangkok Convention Center at Central World, Bangkok, THAILAND.
http://www.itcma.com.sg/

ASEAN TOURISM FORUM (ATF Cambodia 2011)
15-21 January 2011, Phnom Penh, CAMBODIA.
http://www.atfcambodia.com/

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Get used to : www.TourismTravelAsia.com

Tuesday, June 1, 2010

Phnom Penh is working to be ready for ATF2011

As I had the chance to visit Cambodia’s capital Phnom Penh at the beginning of May 2010, I went to examine and visit some official hotels, which will be hosting buyers and international media during the upcoming ASEAN Tourism Forum (ATF) during January 15-21, 2011.

ATF is a co-operative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. Thus, the hosting of ATF is rotated among the member countries each year. ATF2011 marks the 30th anniversary of this event since its inauguration in Malaysia in 1981 and will be under the theme of "ASEAN - A World of Wonders and Diversity.”

It is projected that Cambodia will welcome over 1.600 delegates, which includes 400 international buyers and 100 international media. As Cambodia has already successfully hosted ATF in Phnom Penh in 2003, the Ministry of Tourism is honored for Phnom Penh to be chosen once again to host the event. There has been a lot of development in infrastructure and facilities since then and TRAVEX (Travel Exchange), the main happening during ATF, will be held at the newly built Diamond Island Convention and Exhibition Center.

TRAVEX is a trade-only mart designed to offer opportunities for sellers of ASEAN travel products to meet buyers from around the world through scheduled appointments. It is also an ideal platform for buyers to gather the latest information on ASEAN tourism products and services, establish new business contacts and learn about the tourism trade in the region.

Located along the Mekong-Bassac River, in the heart of Phnom Penh, “Diamond Island” covers an area of 100 hectares. In 2006, the Khmer-Canadian Oversea Cambodia Investment Company (OCIC) signed an agreement with the government of Phnom Penh to develop and manage the island.

Diamond Island will consist of not only tourism areas, but will also have shopping malls, 5-star hotels, an Expo center, villas, flats, offices, schools, hospitals and an impressive 333 meter high tower, from which everyone will be able to have a 360-degree panoramic view of Phnom Penh.

As the newest hotel “NagaWorld” is just a stone-throw of this ambitious Diamond Island City, I started my survey there on May 1 and was welcomed by Mr. Huot Dara, Manager Sales & Marketing, who introduced me to the official hotel of ATF2011.

NagaWorld Cambodia (www.nagaworld.com) is a first-class hotel and casino entertainment complex, which is quickly becoming a key landmark in the heart of Phnom Penh, overlooking the mighty Mekong River and Samdech Hun Sen Park, within easy access to the Royal Palace, National Museum and the Independence Monument. With a multi-faceted 8-storey wing dedicated to entertainment, such as public gaming halls and karaoke lounges, the hotel complex offers 525 deluxe rooms and suites in its 14-storey hotel wing and a dedicated Spa, where it is possible to get a real Khmer traditional massage. In an annex building behind, there are plans to have a 5-storey car park with a rooftop swimming pool.

For one night I tried a guestroom on the 10th floor and was overwhelmed by the superb view over Chaktomuk, the four faces of the Mekong River, as well as the low profile of the city. The room had all modern facilities, such as broadband Internet access, in-room safe, LCD TV, and a convenient bathroom. The hotel offers five restaurants, such as the Bistro Romano Italian, Korean Grill, Chopstick Noodle House, Le Gourmet French, and the Pangea Fusion Restaurant. Also, there is the Aristocratic Wine & Cigar Bar and the sophisticated Darlin Darlin Club Lounge, where it is no problem to feel at home. Needless to say that there is a state of the art ballroom, which easily can accommodate 1.600 people, an auditorium and five fully equipped meeting rooms.

My next stop and 3-night stay was in the 410-room Phnom Penh Hotel (www.phnompenhhotel.com), which is also an official hotel of ATF2011 and managed by Thailand-born Khun Pheerasit Kanthiwang. The hotel is located at No 53, Monivong Boulevard, and in walking distance to the important landmark of Wat Phnom. Also within walking distance are a myriad of French colonial mansions and a wealth of shopping places and markets waiting to be discovered.

At the moment, the hotel is in the midst of a renovation that will swallow more than 100.000USD. Famous are its daily food and beverage activities, such as the Palm View Cafe for breakfast, lunch and dinner, Hugo’s Grill offering a wine and steak promotion, Coffee Corner with bakery or pastry, and Pool Side with a sandwich promotion. Last not least, Zenith Lounge features a popular Philippine music band entertaining the guests until midnight. There are also massage & spa facilities and a modern Health Club. I’m sure that the hotel will be fully booked, when ATF2011 is in town.

Other official hotels of ATF are the following (in alphabetical order):
The Almond Hotel (www.almondhotel.com.kh) is designed and constructed in a contemporary Khmer style and equipped with modern facilities to help the tourist relax and plan the stay. Guests visiting for business can continue their work in comfort. The hotel offers free internet access in all guest rooms and common facilities.

The Cambodiana Hotel (www.hotelcambodiana.com) offers a new concept in exclusive, luxury accommodation for leisure or business travelers in search of privacy, relaxation and recreation. The luxury hotel has 234 rooms and suites with excellent views of the Royal Palace or the mighty Mekong River.

The Himawari Hotel (www.himawarihotel.com) is located in the heart of the vibrant city of Phnom Penh and provides easy access to embassies, government ministries and historic sites. Self-contained apartments, most with magnificent views of the Tonle Sap River, are perfect for short or long stays. The hotel's well-known Oyster Restaurant and Bar serves Eastern and Western cuisine. There is a comprehensive range of facilities, such as the on-site Fitness One Health Club, including outdoor jacuzzi, swimming pool, tennis court and a dance studio.

The Imperial Garden Villa & Hotel (www.imperialgarden-hotel.com) is cooled by river breezes just minutes away from Phnom Penh bustling riverfront area.

InterContinental Phnom Penh (www.ichotelsgroup.com/intercontinental) is located in the business district overlooking the spectacular panoramic view of the city with an extensive choice of meeting, dining and leisure options. Its 346 rooms blend contemporary and traditional design, featuring clean, modern lines with delicate motifs of ancient Khmer art.

Raffles Hotel Le Royal (www.raffles.com) owns a unique combination of Khmer tradition, Art Deco and French colonial architecture, since its doors were opened in 1929. The legendary Raffles experience is enhanced by gracious Cambodian staff, anticipating every need with grace and genuine warmth. Try the most famous Elephant Bar.

The Sunway Phnom Penh (www.phnompenh.sunwayhotels.com) is located in the city center and offers 138 spacious guestrooms and suites with own high-speed broadband Internet access. Seating capacity of its eleven meeting rooms varies from 50-270 people. Surrounded by lush greenery amidst colonial buildings, the hotel is in a walking distance to the riverfront and major shopping centers.

The Sofitel Phnom Penh Phokeethra (www.sofitel.com) will be blending Asian and European design elements, when it opens in October of this year. The 202 rooms and suites will lavish you with luxurious and high-tech facilities.

When I left Phnom Penh again on May 5 for Siem Reap by bus, I was very upbeat about the speed of developments in Phnom Penh, which is not only the biggest town along the mighty Mekong River in Southeast Asia but also a cosmopolitan metropolis to come. Surely, the town is working to be ready for ATF2011.

For further information, please go to www.atfcambodia.com or contact GMS Media Travel Consultant Reinhard Hohler by e-mail: sara@cmnet.co.th

Friday, May 28, 2010

UN World Tourism Organisation (UNWTO) Secretary General Dr. Taleb Rifai makes first official trip to Cambodia

Secretary general of UN World Tourism Organisation makes first official trip of his tenure and warns that ecotourism needs governmental support to take root

Sustainable tourism that promotes and protects environmental values forms the future of sector, and those who ignore its importance will struggle to compete, a leading official from the United Nations’ tourism body said Thursday.

“I can assure you that the destinations that do not position themselves as responsible sustainable destinations will be left behind very soon,” UN World Tourism Organisation (UNWTO) Secretary General Taleb Rifai told industry delegates at the NagaWorld Hotel and Casino in Phnom Penh.

In his first official visit to any country since becoming Secretary General in January, Taleb Rifai said sustainable tourism was one of three key challenges – the other two being job creation and poverty alleviation – that the industry needs to keep addressing in order to reach its full potential as a support to the economy.

Comparing climate change to the economic crisis of 2009, he said that those who developed tourism while respecting environmental concerns would see their businesses benefit.

“Travellers are going to be demanding on this – it’s part of being a good citizen. You’re going to see tourists going to more destinations that adopt sustainable practices. It’s going to be good for business,” he said.

Cambodia’s Minister for Tourism Thong Khon said in his welcoming speech to Taleb Rifai that the government had already made ecotourism, together with community tourism and agrotourism, a priority.

He pointed to initiatives such as the Clean City, Clean Resort, Clean Service competition.

“We hold the Clean City contest in an attempt to enhance environmental beauty, hygiene and to promote the protection of the environment in both the cities and provinces,” he said.

However, he said there is more the government plans to do.

“Using the seven basic strategies and key indicators of the UNWTO, we will prepare an in-depth strategic plan of Cambodia, post-crisis, in order to achieve a green economy.

“With 2010 as our starting point, we will aim to create in Cambodia more sustainable, quantitative, cultural and natural tourism by 2015,” Thong Khon said.

Taleb Rifai said tourism is the third-largest industry in the world, surpassing food and energy and many other traditionally important industries.

However, he said, it is sometimes negatively affected by decision-makers who do not appreciate its full effectiveness in helping the economy.

“There are also clear signs for an increased appetite to impose taxes on the industry. This is still seen as a standalone industry and very little public acknowledgment and awareness as to how much damage can be done if this industry is not supported,” he said.

On the part of tourism groups, he encouraged them to pitch their services as a key pillar of the economy.

“Unless we link it [tourism] to poverty alleviation, environmental responsibility, and to job creation then it will continue to be a standalone industry that is under-recognised and under-utilised,” he said.

“It is the without doubt the largest transfer of wealth and funds from those that have it to those that don’t have it,” he said.

He said that UNWTO projected that by 2020 up to 1.6 billion people will be “crossing borders every year – and the market share is moving in the direction of Asia”.
source:ppp

Thursday, May 13, 2010

The Trail of Civilization 2010 reached Siem Reap in Cambodia

Having received an invitation from the Organizing Commission of the Trail of Civilization (TOC) and Performance 2010 to participate in the opening of the event to be held on April 28 at the Bayon Temple, Siem Reap Province in Cambodia, I decided to reach Siem Reap overland from Chiang Mai.

I left the Northern Thai town of Chiang Mai on April 25 at 16.15 with a VIP bus from Nakhon Chai Air to Surin (893Baht). On its long way to the Northeast of Thailand (I-San) the bus stopped in Lamphun, Lampang, Denchai in Phrae Province, Uttaradit, Phitsanulok (for dinner), Chaiyaphum (for breakfast) and Buriram to reach Surin on 6.30 in the morning. Already twenty minutes later, there left a minibus from the bus station to the Chong Chom/O’Smach international border of Thailand and Cambodia (60Baht). I went across the border, where there is a visa on arrival service (20USD for a tourist visa).

While walking into the Cambodian casino place of O’Smach, I was approached by a taxi driver to take me directly to Siem Reap, which is located some 220km away. The taxi’s cost was 2,000Baht and as there was another foreigner waiting nearby, we shared the taxi accordingly. At 9.00, we left O’Smach on a dusty road along the Dang Rek mountain range to Anlong Veng some 80km away, where a sealed asphalt road heads towards the south. The landscape looked like a desert with only a few houses along the road, as the country was in the midst of a drought. At 11.00 we reached Kbal Spean, where mountainous terrain allows a sacred spring to originate the Siem Reap River. Also, we passed Banteay Srei to reach Siem Reap just before midday.

I checked in at the Sokha Angkor Resort, which is strategically located in the heart of Siem Reap on National Road No.6 in walking distance to the Old Market. The five star internationally luxury resort offers 276 rooms & suites. I was luckily invited to get a complimentary room with a private balcony overlooking the Khmer-style saltwater swimming pool featuring a cascading waterfall. Other services of the resort include wireless Internet access, The Lotus all day fusion cuisine restaurant and Le Chanthou fine dining restaurant, Takezono Japanese Restaurant, Champa Lounge and Irish Pub. Needless to say that the resort is recommended for its superb meeting and convention facilities, including the 16-room Jasmine Spa, a gymnasium and beauty salon (see at www.sokhahotels.com).

In the evening, there was an entertaining dinner reception at the poolside of the Sofitel Angkor Phokeethra Golf & Spa Resort, presided over by Samdech Chaufea Veang Kong Som Ol, Deputy Prime Minister, Minister of the Royal Palace and Chairman of the 4th Trail of Civilization.

In 2006, tourism ministers from six countries, namely Cambodia, Indonesia, Lao PDR, Myanmar, Thailand and Viet Nam, declared a common objective on cultural tourism promotion that has been manifested in the Borobudur Declaration and the Borobudur Plan of Action. This ongoing cooperation is referred to as the Trail of Civilization (TOC) and its 4th one has arrived this year in Siem Reap, Kingdom of Cambodia.

During the 2nd Meeting of Senior Officials of TOC on cultural tourism cooperation on April 27 at the Angkor Century Resort & Spa, there was a discussion on the draft of the Siem Reap Roadmap for cooperation of TOC 2010-2015. Mr. Tith Chantha, Director General for Tourism, Cambodian Ministry of Tourism, and Mr. Sapta Nirwandar, Director General, Indonesian Ministry of Culture and Tourism, chaired the meeting, while in the afternoon of April 27 there was a business forum on cultural tourism promotion. Actually, the sites of TOC to get promoted are the following: Angkor in Cambodia, Borobudur in Central Java, Indonesia, Luang Prabang in Lao PDR, Bagan in Myanmar, Ayutthaya in Thailand, and last not least, Hue in Viet Nam. Also, there were panel discussions on Cultural Heritage Conservation and Linkage, Community based Tourism, Airport Management and Capacity, as well as on Cultural Tourism Cooperation.

The highlight of TOC was certainly the performance of the great Buddhist tourism festival of Visakhbochea Day (Buddhist Era 2554) at Angkor’s Bayon Temple on the full moon night of April 28. Presided over by H.E. Mr. Sar Kheng, Deputy Prime Minister, Minister of Interior, and Lok Chumteav Bun Rany Hun Sen, the Bayon Temple at Angkor Thom was completely lighted and monks and nuns held candles in front. The art performance included scenes of Prince Siddharta’s Birth (by Myanmar), Prince Siddharta’s Marriage (by Indonesia), Prince Siddharta’s four encounters (by Thailand), Prince Siddharta’s becoming a monk (by Viet Nam), Prince Siddharta’s accepting of rice (Lao PDR) and Prince Siddharta’s gaining enlightenment (by Cambodia). A heavy downpour was in order.

TOC officially ended on April 29 with the 2nd Ministerial Meeting at Sofitel Angkor under the chairmanship of H.E. Dr. Thong Khon, Cambodian Minister of Tourism, and H.E. Mr. Jero Wacik, Indonesian Minister of Culture and Tourism. All the attending ministers tasked the tourism officials of the Borobudur declaratory countries to work closely with the private sector to work out a strategic program, which offers cost effective tour packages and inter-TOC linkages by air, land and sea. To implement the Siem Reap Roadmap for cooperation of TOC 2010-2015, each member country will establish a working group of cultural tourism.

Finally, it was announced that Lao PDR is hosting the next TOC event and meetings in Luang Prabang in October 2011. Also, there was an environmental tree planting ceremony in Angkor near the waterwheel at the Siem Reap River, a golf competition, and another dance performance at the Bayon Temple with artists from Cambodia, Brunei, China, India, South Korea, Malaysia and Philippines.

Covered by GMS Media Travel Consultant Reinhard Hohler

Tuesday, May 11, 2010

Mekong Tourism Forum in Siem Reap was well received and constructive

Some 170 delegates, including 20 media, from the public and rivate sector met at the Angkor Century Resort & Spa in Siem Reap on may 7-8, 2010 to revive the spirit of the Mekong Tourism Forum (MTF), which was annually held in the past from 1996 to 2005. After a lapse of five years, the successful MTF re-emerged under the theme “New Roads, New Opportunities” and was well received and constructive.

It was up to H.E. Dr. Thong Khon, Tourism Minister of Cambodia, to give the closing remarks of the two-day forum on the evening of May 8 and co-host a farewell gala dinner together with Bangkok-based Mr. R. J. Gurley, Director of the USAID-funded ASEAN Competitiveness Enhancement (ACE) Project. The money to finance the new MTF was mainly provided by the ACE Project - apart from the Cambodian Ministry of Tourism and the Mekong Tourism Coordinating Office in Bangkok with its Executive Director, American Mason Florence, who facilitated the forum accordingly.

The six participating Greater Mekong Sub-region (GMS) countries, namely Cambodia, China (Yunnan and Guangxi), Lao PDR, Myanmar, Thailand and Viet Nam, which are also part of ASEAN, are well-known in the region for their cultural diversity and common hospitality. Mrs. Shireen Lateef, who represented the Asian Development Bank (ADB), mentioned in the opening remarks of the forum that ADB is pleased to be an active partner of the GMS countries in providing financial and technical assistance to pursue a strategic roadmap for sub-regional cooperation in the tourism sector. The focus is especially on marketing and product development, human resource development, heritage conservation, pro-poor development, and the development of tourism-related infrastructure.

While H.E. Kousoum Saroeuth, Secretary of State, Cambodian Ministry of Tourism, wanted to promote the GMS countries as a single destination, Mr. Greg Duffell, CEO of the Pacific Asia Travel Association (PATA), saw the hub of the GMS in Bangkok, Thailand. In both cases the “Bridging of the Mekong River” has a high priority and is a very welcomed investment opportunity.

There was a panel discussion called “Responding to Changing Markets” moderated by Mr. Ludwig G. Rieder, Director of Asia Pacific Projects, where representatives of the six GMS National Tourism Organizations (NTO) updated the delegates on tourism statistics and promotional budgets. It seems that Myanmar is doing well and has just introduced a visa on arrival service for all
international tourists. Also, there was a MTF welcome dinner at the FCC Angkor in Siem Reap.

In the opening session of the second day of the forum, two GMS tourism pioneers came to word, namely Lim Neo Chian, former CEO of the Singapore Tourism Board, and Luzi Matzig, CEO of Asian Trails from Bangkok. Both men told about their overland travel experiences by crossing problematic borders on roads less traveled. Mr. Matzig even mentioned his most impressive travel tour some 12 years ago from Kunming in China’s Yunnan to Kathmandu in Nepal.

Some other panel discussions followed on Pioneering Tourism Products, Community-based Tourism, Sustainable Tourism, and last not least on The Road Ahead. Two trends were highlighted: On-line travel and inter-regional travel are the future.

Last not least, Mr. Sounh Manivong, Director General of the Planning and Cooperation Department, Lao National Tourism Administration, announced that the next Mekong Tourism Forum is to be held in Pakse, Champasak Province, Lao PDR, on May 5-7, 2011. Anyway, there is enough time to build up on the lessons learnt.

Some recommended new tourism products, which were exhibited in some GMS Travel Expo booths in the lobby area of the hotel, are worth to get mentioned (in alphabetical order):

1. Angkor National Museum, Siem Reap, Cambodia (www.angkornationalmuseum.com)
2. Angkor Village Hotel Resort & Spa, Siem Reap, Cambodia (http://www.angkorvillage.com/)
3. Eastern Plains Landscape, Mondulkiri Province, Cambodia (www.panda.org)
4. Eco-Tourism in Ratanakiri Province, Cambodia (Contact by telephone: 012658824)
5. Isanborei Community by GTZ and Khiri Travel, Thailand (www.samborpreikuk.com)
6. Mechrey Natural Tourism, Siem Reap, Cambodia (www.mechreytonlesap.com)
7. Mekong Discovery Trail, Linking SNV pro-poor tourism in Lao PDR and Cambodia
(Please contact Mr. Thavipeth Oula in Vientiane, Lao PDR, by e-mail (thaviphet@yahoo.com)
8. Mystical Myanmar FAM Trips 2010 (www.myanmar-tourism.com)
9. Nest Angkor Cafe Bar (Restaurant) in Siem Reap, Cambodia (www.nestangkor.com)
10. Vietnam Marine Tourism (www.vietnamtourism.com)
11. VLK Royal Tourism Company, Phnom Penh and Siem Reap, Cambodia
(www.vlktravel.com)
12. Yunnan Travel Guide (www.cnta.gov.cn)

Finally, I want to say thank you to Mr. Philip Set Kao, General Manager of Borei Angkor Resort & Spa, Siem Reap, Cambodia, for his kindness and hospitality to supply a complimentary room during the time to cover and attend the Mekong Tourism Forum 2010.

The palace-like Borei Angkor Resort & Spa is nestled along National Road No.6 leading to Phnom Penh and is surrounded by a lush tropical garden. Its 188 spacious rooms feature wooden floors and private balconies overlooking the 30m long swimming pool. Each room is equipped with Hi-speed Internet connection.

Alternatively, you can use the business center in the lobby for Internet services. Cambodian culture dominates and a taste of Royal Khmer Cuisine is a must. Other facilities in the resort offer the separate Mutita Spa, Borei Cafe for breakfast, lunch and dinner, Bakong Lounch, Horizon Blue Pub, as well as the elegant Bokor Ballroom for weddings and MICE services. The 5-star resort is
prized with a recent award of excellence by the Studiosus Travel Company in Munich, Germany. For reservations, please go to: www.boreiangkor.com

Covered By GMS Media Travel Consultant Reinhard Hohler.

Friday, May 7, 2010

Mekong Tourism Forum 2010 Opens in Cambodia



The Mekong Tourism Forum opened today in Siem Reap, Cambodia, with private and public sector tourism representatives gathering to assess the opportunities arising from the new road corridors that are opening up the Greater Mekong Sub-region (GMS).

In his opening remarks to over 170 attendees at the opening session today, H.E. Kuosuom Saroeuth, Secretary of State, Ministry of Tourism, Cambodia, said: "The Mekong Tourism Forum represents an inclusive, cooperative effort to encourage both public and private sector participation to represent the GMS as a single destination. We hope to expand our marketing networks, promote the GMS, and its stakeholders, and pool our collective resources to create synergy between the six countries of the region."

The Secretary of State told forum delegates that Asia and the Mekong region were pulling the travel industry out of its recent recession. He pointed out that Cambodia's international visitor arrivals grew in 2009 compared to 2008.

The focus of the forum will be on the benefits to tourism that occur from new road corridors linking the region. The GMS countries, Cambodia, Laos, Myanmar, Thailand, Vietnam and the southern Chinese provinces of Yunnan and Guangxi, chose the theme "New Roads, New Opportunities" to pinpoint the challenges and opportunities facing tourism in the region.

"The time is right for inspirational and innovative cross-border tourism ideas that utilise the new road links," said Mekong Tourism Coordinating Office (MTCO) Executive Director, Mr Mason Florence. "We're moving from infrastructure provision to promotion and protection in the GMS. That's why the Mekong Tourism Forum will become an annual event again."

During the two-day forum, delegates will also hear from Mekong region governments about their plans for cooperation in tourism. Officials will update the audience on visa regulations, airport developments, border crossing changes, and new policies and incentives for the industry.

Apart from the Cambodian Ministry of Tourism and the MTCO, financial support for the Forum is being provided by the USAID-funded ASEAN Competitiveness Enhancement (ACE) project

ACE Director Mr R. J. Gurley told delegates that USAID would continue to work with tourism partners to increase cross-border exchanges of people, goods and services in the ASEAN region, which is striving to become a fully integrated economic community by 2015.

"ASEAN has identified responsible tourism as a priority sector for growth and greater integration in ASEAN and Mekong countries," said Mr Gurley. "The ACE Project is exploring how we can enhance the tourism industry's integration and competitiveness at the regional and sub-regional levels."

The Asian Development Bank wants to see new small and medium-sized tourism businesses creating wealth for the sub-region. "Our aim is for responsible community-based tourism enterprises to develop along and near the road corridors," said Christine Jacquemin, the MTCO Sustainable Tourism Development Project Coordinator, a position supported by the ADB. "New businesses may be small, but they can do a great job to diversify attractions and bring in money outside the major destinations."

Leading tour operators, hotel companies, airlines and development organizations are attending the Mekong Tourism Forum 2010 along with tourism officials.

During the forum at the Angkor Century Resort & Spa in Siem Reap, panel discussions are being held on "Pioneering Mekong Tourism Products," "The Path to Community-based Tourism," "How Sustainable Tourism Can Drive Profit," and "The Road Ahead".

For the full program showing all speakers, visit:



http://mekongtourismforum.org/site/forum/programme/

For further information email to: mtf@mekongtourism.org or call the Mekong Tourism Coordinating Office at: (+66) 2-612-4150.

About the Mekong Tourism Forum
The Mekong Tourism Forum provides a cooperative platform for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to, from and within the Greater Mekong Sub-region (GMS). It is an inclusive, interactive and results-oriented opportunity aiming to encourage public and private sector participants to work together to represent the GMS as a single destination.

The Pacific Asia Travel Association (PATA) organized the first Mekong Tourism Forum in 1996 and led it for 10 consecutive years. The hosting of this influential annual event rotated among destinations within the GMS until 2005, and in the years following private sector initiated events continued to work towards the forum's goals. The Mekong Tourism Coordinating Office will revive the forum in 2010.

About the Mekong Tourism Coordinating Office
The Mekong Tourism Coordinating Office (MTCO) is an intergovernmental body uniting the national tourism organizations (NTOs) of the six-nation Greater Mekong Sub-region (GMS). It is tasked with fostering the sustainable development and promotion of travel within the region, and marketing the GMS as a single destination under the 'Mekong Tourism' brand. Website: www.MekongTourism.org

Media queries: Mr. Ken Scott ken@scottasia.net
ScottAsia Communications
(Media relations on behalf of Mekong Tourism Coordinating Office)

Thursday, May 6, 2010

AirAsia celebrates its maiden flight to Mumbai

Picture: (left to right) Mr. Manoharan, Director of Tourism Malaysia, Mumbai, Azran Osman Rani, C.E.O of AAX, Encik Wan Zaidi Wan Abdullah, Consul General of Malaysia, Dato' Sri Dr. Tony Fernandes, GCEO of AirAsia Berhad, Ms. Kathleen Tan, Regional Head of Commercial flanked by AirAsia flight attendants

The World’s Best Low-Cost Airline, AirAsia celebrated its inaugural flight to Mumbai from Kuala Lumpur today signifying its foray entry into Western India. Marking a major tourism and economic coup for both countries, commencing today AirAsia will be servicing the Kuala Lumpur – Mumbai route between the Low Cost Carrier Terminal and Chhatrapati Shivaji International Airport with 4 direct flights weekly through its low cost, long haul affiliate, AirAsia X.

The A330 aircraft deployed for the Mumbai – Kuala Lumpur route, took off on-time at 9:20 am (GMT+8) and touched down at 12:00 noon IST in Mumbai. The momentous event was kicked-off with a traditional Indian welcoming dance for the Malaysian entourage at the Hyatt Regency Hotel. The event was attended by Dato’ Sri Dr. Tony Fernandes, Group CEO of AirAsia and Founder of AirAsia X, Azran Osman Rani, CEO of AirAsia X, Kathleen Tan, Regional Head of Commercial joined by Wan Zaidi, Consulate General of Malaysia, Mumbai, Mr. Manoharan, Director of Tourism Malaysia, Mumbai and Ms. Sujata Thakur, Regional Director India Tourism Mumbai (Maharashtra).

Dato’ Sri Tony Fernandes, Group CEO of AirAsia and Founder of AirAsia X said “We are thrilled to start this much-awaited service to Mumbai today and provide the people of this magnificent city with unrivalled low-fare flights to Kuala Lumpur, the Gateway to ASEAN and beyond. AirAsia, the World’s Best Low-Cost airline, is determined to help in enhancing the tourist and commercial links between India and Malaysia. Mumbai is our sixth destination city in India, after Trivandrum, Kolkata, Chennai, Kochi and Tiruchirappali,”

“At AirAsia, 2010 is fast becoming the Year of India. We started out by establishing our strong presence in the ASEAN region (the Association of Southeast Asian Nations), followed by our vast expansion into China. With AirAsia X, our low-cost, long-haul affiliate, we reached further – to Australia and the United Kingdom. AirAsia has a strong domestic high frequency network that enables the people from India to connect to Malaysia and visit beautiful places like Langkawi, Sabah, Sarawak and tap on our incredible network using Kuala Lumpur as a gateway to the many points served by AirAsia to destinations such as China, Bali, Phuket, Australia, London and many more. Moving forward, we are also looking at introducing flights from Bangkok to this vibrant city later in the year”, concluded Tony.

Mrs. Sujata Thakur, Regional Director, India Tourism, Mumbai said “On behalf of Ministry of Tourism, Government of India we welcome Air Asia, a low cost airline for starting operations to Mumbai. I am sure with its arrival to Mumbai we will see increased tourist inflow from Malaysia and other ASEAN Countries to Mumbai and its adjoining regions. With Air Asia’s operations from Mumbai the Indian passengers will also benefit. As it will lead to increase travel opportunities not only for Malaysia but other ASEAN Countries as well.”

This new service to Mumbai will not only complement AirAsia’s aggressive growth in India but also feed more traffic into both countries. In addition to that, this timely service is in accordance with Malaysia’s Prime Minister’s call on strengthening the bilateral relations between the two countries. AirAsia is supporting this by liberalizing air travel with its undisputed low-fares to further boost tourism, trade and investment between the two countries and opening-up the market to the world. More importantly, more people will enjoy greater reach to Asean and beyond destinations with greater ease with AirAsia’s unrivalled low fares.

Guests flying on this new route will have the chance to experience the new comfortable ‘flatbed Premium seats’ on the brand new A330 aircraft. The flatbed seats are standard business class specifications of 20” width, 60” pitch and stretches out to 77” in full recline position. The seats feature universal power sockets, adjustable headrests and built-in personal utilities such as tray table, drink holder, reading light and privacy screen. The new improvement is set to distinguish the world’s most successful low-cost long-haul airline as a distinctive leader in the market, further bolstering the brand as the advocates of innovation and excellence.

Mumbai, which was previously known as Bombay is a major metropolitan city of India and is the home to the Bollywood stars. It is the state capital of Maharashtra . Mumbai city is known as the business capital of India, it being the country's principal financial and communications centre. There are myriad of interesting places to visit in Mumbai which include the colonial structures, the beaches, museums, and the art galleries along with the colorful and busy streets comprise the major tourist attractions in Mumbai, India.

The edifices and the colonial structures that adorn Mumbai speak of the grand and glorious history of the city. The Gateway of India, the Elephanta Caves, Prince of Wales Museum, Marine Drive, Haji Ali’s Tomb, Victoria Terminus, and Film City are amongst the must visit places of Mumbai. To mark the celebration, AirAsia is offering an amazing low fare from as low as RM 0.08 sen* for travelers from Mumbai – Kuala Lumpur.

To add value, AirAsia, under its one stop travel portal - AirAsiaGo at www.airasiago.com is also offering some great online hotel deals to stretch the dollar where guests can choose their holiday lodgings from over 70,000 hotels, tour packages and ground transfers. Guests are also encouraged to purchase food, baggage online to enjoy more discounts and savings through www.airasia.com.

Flight Schedule KUALA LUMPUR – MUMBAI - KUALA LUMPUR
Flights From Departure/ Arrival --- Flight No. ---- Frequency
Kuala Lumpur to Mumbai 09:20 / 12:00 D7 2516 Tuesday, Thursday, Saturday & Sunday
Mumbai to Kuala Lumpur 13:20 / 21:00 D7 2517 Tuesday, Thursday, Saturday & Sunday

Jointly, the AirAsia Group will have a total of 148 flights weekly to the various points in India which include Tiruchirappalli, Hyderabad, Kolkata, Kochin, Trivandrum, Bangalore, Mumbai, New Delhi, Chennai (to Kuala Lumpur and Penang).
* Fare shown is for one-way travel and excluding airport tax

For more information, please visit www.airasia.com

Tuesday, May 4, 2010

Myanmar Launches Tourist Visas on Arrival


Myanmar's budding tourism industry has received a boost with its military government allowing visas on arrival.

Tourist visas, which are normally arranged days in advance at an embassy abroad, will be now be available at international airports in Mandalay and the biggest city, Yangon, said Tin Tun Aung, secretary of the Myanmar Travel Entrepreneurs Association.

The cost of the visa will be $30 and would be valid for 28 days.

Although Myanmar is rich in jungles, beaches and mountains and is dotted with hundreds of golden Buddhist temples, its tourism industry remains largely undeveloped.

Total tourist arrivals in Myanmar during for the fiscal year 2009-2010 stood at 300,000, compared with 255,288 for the same period a year earlier. Some 315,536 people traveled to Myanmar in the 2005-2006 period, official data showed.

Myanmar's government plans to hold its first election in two decades some time this year and is on a drive to privatize numerous industries, including shipping and air travel, to attract more foreign investment, which has been restricted by Western sanctions on the regime.

Monday, May 3, 2010

Cambodia's first Royal Plowing Ceremony was performed in Siem Reap


According to media sources in Siem Reap, Cambodia on Sunday held the first Royal Plowing Ceremony at Lean Chul Damrei near Angkor Wat Temple in more than four decades.

Mr. Chea Kean, Deputy Secretary General of the Committee for National and International Festivals, said that such Royal Plowing Ceremony was performed for the first time in 1967 under then King Norodom Sihanouk, and the ceremony held here on Sunday was now the second one.

Normally, the Royal Plowing Ceremony is held annually at Veal Meru near the Royal Palace in Phnom Penh, but Mr. Chea Kean said that this year the government had decided to hold it in Siem Reap Province as a link to the "Trail of Civilization" event during Visakh Bochea Day that was highlighted on April 28 at the Bayon Temple area.

Presiding over the Royal Plowing Ceremony was King Norodom Sihamoni, son of retired King Norodom Sihanouk, and many government officials including Heng Samrin, President of the National Assembly, other senior officials, diplomats and at least 100,000 onlookers from various parts of the country participated, including foreign tourists.

Prince Sisowath Vochiravuth, and Princess Norodom Rasmei Pornita were acting as the main plowers at the ceremony on Sunday, and were accompanied by Sou Phirin, Governor of Siem Reap Province.

The ceremony marks the start of rainy season that begins in May and to end in October.

When the procession of the ceremony began Sunday morning, seven trays with rice, sesame, water, corn, beans, grass, and rice wine were put in front of two royal oxen and royal astrologers make predictions based on what and how much amount of the food and drinks taken by the two oxen. As two oxen ate only corn and bean, Korng Keng, Chief of Royal Astrologers predicted for the year 2010 that Cambodian farmers will enjoy a good harvest with corn and bean as well with other crops.

Each of the seven food and drinks has a different meaning and most of them have a good sign as long as those two oxen had eaten or drunken, except rice wine and grass that will signify a bad prediction.

To drink rice wine means theft and robbery, while eating grass means that insects will disrupt the crops.

Cambodia is an agrarian country with rice and other crops as the main export to other countries. In the neighboring Kingdom of Thailand the Royal Plowing Ceremony will be held in Bangkok on May 9.

A Cambodian royal astrologer predicted Sunday at one of the ancient temples in the Angkor Wat complex that Cambodia will have ''good'' agricultural crops this year.

Astrologer Korng Keng told a crowd of tens of thousands at Lean Chul Damrei Temple in Siem Reap Province that the country's crops, especially corn and beans, will be ''good.''

He made the prediction at a ceremony to mark the beginning of the rainy season in Cambodia, drawing his conclusions from the results of the Royal Plowing Ceremony.

The ceremony in Siem Reap is the first since 1967 when then Crown Prince, later King, Norodom Sihanouk presided over the plowing.

This year, Sihanouk's son King Norodom Sihamoni watched over the traditional welcome to the growing season along with thousands of government officials, diplomats, foreign visitors and Cambodians.

The ceremony is usually held annually near the royal palace in Phnom Penh at the start of the planting season.

But Thong Khon, minister of tourism, said the ceremony was in Siem Reap this year because the timing coincides with the first great Buddhist tourism event ''The Trail of Civilization and Art Performance'' at Angkor Wat in which more than 100,000 participants, including those from nine other countries in the Association of Southeast Asian Nations plus China, Japan, South Korea and India.

It is also being used to attract more tourists to Angkor Wat.

Tourism is Cambodia's second-largest income earner after the garment sector and Angkor Wat is the main target for foreign tourists in Cambodia.

According to government statistics, despite a decline in tourism worldwide because of the global economic crisis, Cambodia achieved an increase of 1.7 percent in foreign arrivals last year to 2,161,577.

And in the first three months of 2010, 683,692 international tourists visited Cambodia, an increase of 9.87 percent from the same three months last year.

In the Royal Plowing Ceremony, seven golden trays -- holding rice, corn, beans, sesame, grass, water or rice wine -- are laid out for a pair of royal oxen and predictions for the coming growing season are made from the choices made by the oxen when they reach the trays.

This year, the oxen ate most of the corn and beans, indicating Cambodian farmers will have ''good'' crops at least for these two products in 2010.

According to the royal astrologer, if the oxen eat the grass it means bad luck for farmers because insects may attack the crops.

If they drink the rice wine it means turmoil, fighting or robbery in the country.

But this year, the oxen ate no grass, rice or sesame and drank no water or rice wine.

Drinking water indicates lots of water for cropping, while eating sesame indicates a big harvest.

Last year, when the oxen ate all the corn and beans, Korng Keng predicted ''quite good crops'' for Cambodian farmers.

And Cambodia produced about 7.3 million tons of rice in 2009, leaving a surplus of nearly 3 million tons for export.

Chan Sarun, minister of Agriculture, Forestry and Fisheries, recently said Cambodia is expected to become one of the world's major rice exporters when a long-term plan to increase land under rice cultivation to 3.5 million hectares from the current 2.6 million hectares is complete.

Rice production then is estimated to reach 12.25 million tons annually.

Sunday, April 25, 2010

Escape to beautiful Zhangjiajie with Samantha Resort & Spa


SAMANTHA RESORT & SPA
More than a Resort, A state of Mind
Surrounded by the spectacular beauty of world famous UNESCO World Heritage Site Wulingyuan. Samantha Resort & Spa is a unique and truly awe-inspiring retreat. Samantha Resort & Spa offers stylish accommodation set in picturesque, manicured gardens punctuated by revitalizing pools and streams.

Situated in Hunan Province in the heart of China, Zhang Jia Jie is easily accessible via bus, coach, train or air. International flights connect Zhang Jia Jie to Hong Kong and Seoul, and there domestic flights to and from 35 domestic cities, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Xi’an, Tianjin, Hangzhou and Shenzhen.

Spread over 116 hectares and just 26 kilometres from Zhang Jia Jie International Airport, Samantha Resort & Spa is nestled among breathtaking mountains, and enjoys spectacular views of the nearby Bao Feng Lake. The resort is also situated in the grounds of the endangered Giant Salamander nature reserve and breeding centre.

With a 119-room hotel and 59 private freestanding villas, the resort is the most spacious of the Zhang Jia Jie area’s luxury hotels. Guests can escape to a private villa for an indulgent luxury romantic vacation, wine and dine themselves at lavish restaurants, take part in the plethora of resort activities laid on both in and outside the resort, or just relax by the pool with nothing on your mind except your next treatment at the sumptuous Les Bain Spa.

This beautiful retreat, with its traditional Chinese architecture, neatly thatched roofs, secluded courtyards and private gardens is designed to blend into and enhance its natural setting, and offers a unique combination of timeless charm and elegant modernity.

For your conference and banqueting needs, Samantha Resort & Spa offers a variety of customised event options and themed dinners that will surpass your expectations time and time again. The spacious conference facilities are equipped to accommodate up to 220 people, and when combined with the hotel's inspiring surroundings and stunning panoramic views makes it an ideal venue for any event, large or small.

For all queries or booking your stay, please contact:
Samantha Resort & Spa 
8 Baofeng Road, Wu Lingyuan, Zhangjiajie, Hunan. China
Tel: +86-744-5558888 / Fax: +86-744-5558889
Reservation Email: reservation@samantharesortspa.com
Website: http://www.samantharesortspa.com/

Experience the beautiful world of ZhangJiajie while you stay at Samantha Resort & Spa

Zhang Jia Jie Geopark – designated a UNESCO World Heritage Site in 1992, this National Forest Park is famous for its unique geology, including over 3,000 towering rock ridges over 200 metres high that dramatically rise and fall to create some of the world’s most breath-taking scenery, the majestic Wu Ling Yuan Quartz Sandstone Peak and Huang Shi Village, the world’s largest floating sightseeing platform.
Tianmen Mountain offers adventurers the ultimate reward for their endeavours when they arrive at its summit – a panoramic view of the countless peaks, glittering water and green forests of Wu Ling Yuan, an area known locally as ‘a priceless legacy handed down by nature to humankind’.

Emperor or Tianzi Mountain – visitors to this area can hike from overlook to overlook and admire the wonderful bird’s eye views of the many karst rock formations the locale has to offer. For those not feeling so energetic, the Bailong Elevator is the world’s tallest of its kind at 326 metres, and is available all through the day to take guests to and from the peaks.

Golden Whip Stream is named after the Golden Whip Crag in which it flows, The 7.5km stream zigzags its way through the valley, and there are many pools, waterfalls, rare plants and animals to admire along the way. The Golden Whip Stream is known locally as ‘the most beautiful valley in China.’

Yuan Jia Jie Nature Reserve is located in the northern part of Zhang Jia Jie National Forest Park, in the centre of the Wu Ling Yuan Scenic area. When you take the Bailong sight-seeing elevator from Shui Rao Si Men to Yuan Jia Jie, you can enjoy a bird view of all the mountains below you.

Baofeng Lake, known to many as simply the ‘Jade pool’, this shimmering mirror lake is surrounded by rolling green hills that have inspired many poems and works of art.

Dragon King Cave, the largest and oldest water-eroded cave in China, the Dragon King Cave is more than 30 kilometres long. One of the undoubted highlights is the sight of millions of stalactites gathered together to form a gigantic natural work of art.

Zhijin hall is also called the Old Courtyard, and was built by Tian Qiyuan, ancestor of a famous local family during the Qing Dynasty.
Zhang Jia Jie, Sangzhi, Yongshun, Jishou and Tongren are all tourist destinations that have been selected on a recently compiled list of the 30 top ‘Red-Revolution’ tours in China.

Zhangjiajie is not only home to some of China’s most spectacular scenery, but is also the habitat of the Tujia, Bai and Miao Minority People, whose distinctive folk culture and local customs and practices are both ancient and unique.

Fenghuang Ancient City - praised as the most beautiful town in China by famous New Zealand writer Louise Alley, Fenghuang was listed as a famous Chinese historical and cultural city by the State Council on December 7th, 2001.
Huangshi Village – Huang Shi Zhai is located in the west of the park, and is named after a story where local Huang Shi saved good friend Zhang Liang from misfortune when the latter isolated himself from society in the forest.
Maoyan River and Jiutian Drift Cave - a famous scenic area that combines natural scenery with local history and culture, the Maoyan River features the former residence of famed local He Long and the Kuzhu Great River Valley, while Jiutian Cave is a major revolutionary travel line.

Friday, April 23, 2010

Sofitel Shanghai Sheshan Oriental's Exclusive WORLD EXPO PACKAGE

Life is Magnifique...


::Sofitel Shanghai Sheshan Oriental - www.Sofitel.com
3388 Sichen Road Sijing Town, Songjiang District Shanghai 201601 PR China
Tel + 86 21 3761 1633 / Fax + 86 21 3761 1635
China Rsvn Toll Free 400 813 3388
Check for attractive World Expo Package at Sofitel Shanghai

Friday, April 16, 2010

Asia Pacific's Premier MICE Event IT&CM China is a Whole New Experience




Asia Pacific's Premier IT&CM (Incentive Travel & Conventions, Meetings) China 2010 was presented by TTG Asia Media and MP International along with Hangzhou Tourism Commission (Presenting City) from the 7th till the 9th of April 2010. It was the whole new experience and was a showcase for China to promote itself to the world and the world to China.

As the global economy continues its recovery, it is clear that the paradigm shift it's underway: the region of Asia, particularly led by China, possesses strong demand and influence in the worldwide economy. China continues to soar in popularity as a MICE (Meetings, Incentives, Conventions, and Exhibitions) destination. With businesses generated on-site, coupled with the occurrence of the highly anticipated World Expo, these attributes pave a promising future for MICE activities in China. The theme of this year's IT&CM China, "Bridging the Global MICE Business", aptly reflects China's important role as a catalyst and emerging platform for international MICE.

More than 2,000 delegates attended business appointment sessions, trade seminars, as well as social events. This year IT&CM China featured some 230 exhibiting companies and organizations, with MICE destinations such as Chinese Taiwan making the debut. Also, there was a bigger participation from popular MICE destinations such as Hong Kong, Macau, Singapore, Thailand and South Korea Japan, Malaysia & Taiwan. On the buyers’ front, there were some 300 international buyers from 39 countries, with first-time buyers hailing from Belarus, Brazil, Israel, Lebanon, Qatar, Slovenia, Sri Lanka, Tunisia and Ukraine. More Chinese association and corporate buyers from across 13 cities were also participated this year. This was also well backed up by over 90 supporting media from around 26 countries.

Most of the hosted buyers and media were directly transferred to the Sheraton Shanghai Hongqiao Hotel and had the chance to attend three pre-show city tours.

There was a full-day excursion to the town of Zhujiajiao, where old streets, quiet lanes, dwelling houses by the water, stores, temples, gardens, and bridges create an old waterside town in the Yangtze River Delta and also there was a cruise of the Huangpu River. There was also an opportunity to visit the Shanghai Urban Planning Exhibition Center at the central People’s Square to understand the city’s foundation, development and future under the theme “Better City, Better Life.”

Apart from the business meetings and social events, there were some enlighten seminars and one among them was IT&CM China keynote Address - “Empower your people and business with the art of war” by Mr. Khoo Keng-Hor, Speaker & Author, Sterling Training & Management Consultants.

The impressive IT&CM China 2010 Opening Ceremony and Welcome Dinner, was hosted by the “Presenting City” of Hangzhou and the venue partner of Sofitel Shanghai Sheshan Oriental, and proved to be an evening of sumptuous cuisine and exquisite entertainment.

Surprise of the event was Ms. Kaiane Aldorino, the current Miss World title holder, paid a special visit to promote Vietnam as the premier destination on behalf of the Tien Giang Tourist Company, especially as the country is hosting the next Miss World competition in 2010. Accompanying Miss Aldorino on her PR trip across China was the British founder and CEO of Miss World, Ms. Julia Morley.

The full two days featured media briefings by respective tourism boards of Egypt, Japan, Hawaii, Malaysia and others like New Century Hotels & Resorts, and Millennium Hotels & Resorts.

Some of the noticeable exhibitors and Hosted Hotel Partners who showcased their travel & tourism products are:

1. Ambassador Hotel Bangkok:
www.amtel.co.th
2. Bintan Lagoon Resort Singapore: www.bintanlagoon.com
3. Four Seasons Hotel Macau, Cotai Strip: www.fourseasons.com
4. Grand Millennium Beijing: www.grandmillenniumbeijing.com
5. Hotel Nikko Hong Kong: www.hotelnikko.com.hk
6. Kempinski Resort & Spa Sanya: www.kempinski.com
7. Samantha Resort & Spa, Hunan : www.samantharesortspa.com
8. Sofitel Hangzhou Xanadu Resort: www.sofitel.com
9. Tien Giang Tourist Company: Vietnam: www.tiengiangtourist.com
10. AmanFayun, Hangzhou: www.amanresorts.com
11. Macau Government Tourist Office: www.macautourism.gov.mo
12. Hawaii Visitors & Convention Bureau: www.meethawaii.com
13. Thailand Convention & Exhibition Bureau: www.tceb.or.th
14. Shanghai International Conference Organization: www.sicmo.com.cn
15. Hangzhou Tourism Commission: www.gotohz.com
16. Sheraton Shanghai: www.sheraton.com/hongqiao
17. New Century Grand Hotel Hangzhou: http://www.kaiyuanhotels.com/


Hangzhou Tourism Commission played a host to some 65 International Buyers and Media Delegates to experience the enchanting and beautiful city Hangzhou as the first-ever “Presenting City” of IT&CM China 2011. The post-show tour showcased the historic beauty of Hangzhou and its latest offerings as a modern cosmopolitan city.

Hangzhou, the capital city of Zhejiang province is famous for its scenery, notably the West Lake, numerous historical sites, silk and tea production. The participants enjoyed a theatre performance called “The Romance of the Song Dynasty” which was extremely well presented in four parts. The full two day sightseeing tour in Hangzhou included a visit to the exclusive Amanfayun Hangzhou Resort, Lingyin Buddhist Temple and Peak Flying from Afar, National Tea Museum, Xixi Wetlands Park, a walk on Qinghefang Historic Street, the Hangzhou Oriental Culture Park, the new Kuahuqiao Boat-Shaped Site Museum, which is located in the Xianghu Tourism Resort and finally to witness the spectacular performance called “Impression of West Lake” – a very colorful light and sound show.

The host hotel at Hangzhou was four-star Friendship Hotel near the West Lake was a superb choice for all the participants to stay at and the final farewell banquet was excellently organized by the First World Hotel with an impressive presenation.
In the closing remarks, Mr. Darren Ng, the MD of TTG Asia Media and Mr. Jason Ng from MP International thanked all the participants & labeled the event a grand success. And also announced the next IT&CM China 2011 will be held at Shanghai Mart Expo on April 13-15, 2011 in Shanghai again.
Covered By: Rienhard Hohler & Mohan Gunti

Impressions of West Lake from the Gorgeous City of Hangzhou



The two spectacles that you shouldn't miss in the Gorgeous city of Hangzhou, China
The Romance of the Song Dynasty, named as one of the three best permanent shows in the world, and Impressions of West Lake directed by the acclaimed Zhang Yimou (Hero, House of Flying Daggers), are two magnificent spectacles that you shouldn't miss in the gorgeous city of Hangzhou, Zhejiang province in China.

Both spectacles are hallucinating and a truly unforgettable experience for the senses. An explosion of vibrant colors displayed in beautiful costumes, outstanding scenography and lights immediately catches your eyes and leaves you in awe. The amassing music transports you to alluring places, while the dances and acrobatic choreography are as creative as superbly synchronized.


Romance of the Song Dynasty
Romance of the Song Dynasty is a spectacle that includes acrobatics, acting and dance that is based on the history, legends and culture of Hangzhou with a hint of other Asian cultures.

The show develops in six acts: "Liangzhu Lights", "Budist Monks", "Palace Dancing", "Shinning Spears and Armored Horses", "Beautiful West Lake and Legends", "Picking Tea Leaves", and "The World Meets Here".

An explosive and amazing acrobatic performance opens the show with a celebration of the Liangzhu the neolitic culture that inhabited the Changjiang (Yangtze) delta circa 3400 and 2250 BC. Immediately, this fast paced act is followed by the serenity and stillness of the Budist monks and the achievement of Nirvana (the perfect peace of the state of mind that is free from craving, anger and other afflicting inclinations and attitudes). The music and the design of shadows, lights and digital images helps to create a lasting visual impression of the monks reaching the Nirvana.

After this contrasting display of some of the cultural influences that the city of Hangzhou have received in the course of about five millenniums previous and during the advent of the Song Dynasty (960-1269 AD), twelve beautiful dancers from the Song era emerges from the public. Then, the stage becomes the court of the Song period where an amazing spectacle celebrating the King's birthday takes place. The stage is filled with palace officials, servants, entertainers, along with a King and Queen, all in colorful and magnificent traditional attire. The celebration is eclectic in terms of music, dances and costumes.

"Shinning Spears and Armored Horses" is an act performed in honor of Yue Fei, a renowned general of the Southern Song Dynasty who was killed defending the reign from the invasion of the Jin Dynasty. In this act, we see a well choreographed battle between the armies, that includes live horses running across and arrows flying to the stage, cannons and bomb blasts, and a lovers farewell.


Impression of the West Lake
Performance of "Impression West Lake", a unique metropolitan out-door performance on natural stage setting in the world.

Impressions Of The West Lake is a modern day opera conceived and directed by internationally acclaimed filmmaker Zhang Yimou (Hero, Curse of the Golden Flower), the visionary artist behind the opening and closing ceremonies of the 2008 Olympics in Beijing. The production is highlighted by music composed by the Grammy and Golden Globe Award winning artist Kitaro. This pairing of East-meets-West is a rare combination of two artists at the peak of their creative talents.

One of five grand-scale, outdoor folk musicals to be co-directed by acclaied filmmaker Zhang Yimou
(the others are in Yangshuo, Lijiang, Hainan and on Mount Wuyi in Fujian), "Impression, West Lake" is a spectacular sound, light, dance and acrobatic show

First performed in late 2007, backed by a 100million RMB investment from the local government, the entire show takes place on the famed West Lake itself, with the performance stage submerged just below the surface of the water

In "Beautiful West Lake and Legends" the classical and well known Hangzhou myths of "White Snake" and "Liang Zhu" merge their stories in a brilliantly staged "West Lake" that includes water fountains, mist and drizzling drops of water falling all over the theatre like rain. After this jaw-dropping act, we get immersed in the tea culture of Meijia Wu, the Hangzhou village famous for the production of Longjing (Dragonwell) tea. A group of young ladies chant a traditional harvest season song while picking the leaves from a "field" full of tea bushes.

The final scene of the show includes several dances from different parts of Asia: a traditional Taiwanese dance, an Indian dance, a traditional Korean dance with fans and drums performed by women, and the Korean Pungak (a traditional dance performed by men in which a ribbon attached to the hat is twirled with the head while the dancer is making some acrobatic dance movements).

Admission:220RMB (tickets go on sale at 6pm; weather permitting) Hours:The performance starts at around 7.45pm year-round (admission at 7.30), and runs for 45 minutes How to get there:The viewing platform and ticket office are located beside Yue Lake, on the northwestern corner of West Lake, opposite the Mausoleum of General Yue Fei

Song Dynasty Town
Situated at southern-west part of the West Lake scenic area backing on Wuyun Mountain,Qiantang River to its south, Song Dynasty Town is the first largest and biggest theme park featuring the civilization of Song Dynasty in China.

Besides the home place of the spectacle "Romance of the Song Dynasty", the theme park is a recreation of a Song era city, full with streets with food, candy and souvenirs vendors and shops, fair games, acrobats, street performers, puppet show, a haunted house, among other amenities. It's worth to spend a whole day in the park after of before watching the show.

Impression West Lake is an open-air spectacle of light, music, dance and theatrics shown on the Yue Lake of the West Lake (just in front of Yue Fei Temple). The story is a very creative interpretation of the Hangzhou legend "White Snake". Using the lake and its surroundings as a stage and the mystical music of Kitaro, directors Wang Chaoge, Zhang Yimou, and Fan Yue have created a wonderful spectacle of lights, engineering and hundreds of actors that should not be missed if you have the opportunity to visit the breathtaking city of Hangzhou.

Since this spectacle is an impression of West Lake and one of its famous legends, you will be able to appreciate it even more if you get to know a bit of the city's history and culture before you go to the show. The spectacle is incredible and unforgettable, a feast for the senses and a snapshot of Chinese creativity and imagination. To describe the show here will spoil your experience.

The West Lake
Located in the historic center of Hangzhou, the capital of the southeastern province of Zhejiang, the Xi Hu (West Lake) is a gorgeous natural space surrounded by beautiful parks and gardens. A treasury of ancient sculptures and architectural features are enhanced by the natural setting of the peaks, serene forests and springs, dense foliage, weeping willows and a wide variety and colorful blossoms. Whatever the time of the year, the panorama is pleasing to the eye and the nuances of light shade together with the moods of the season, weather and lights and shadows of the day, present an ever-changing picture that has been described as 'intoxicating'. The Xi Hu was a favorite imperial retreat and there is no wonder why this lake have inspired many Chinese poets and romantic tales, enchanted politicians and fascinated visitors for many centuries.

Thursday, April 15, 2010

Experience the Enchanting Hangzhou



Hangzhou is renowned as “Paradise on Earth”, “Cultural State”, “Home of Silk”, “Tea Capital”, “Town of Fish and Rice”.

Hangzhou, capital of Zhejiang Province in East China, is one of the more modern and prosperous cities in China, about 100 kilometers (60 miles) southwest of Shanghai. It sits at the southern end of the Grand Canal and is one of China's seven ancient national capitals. The total area of the city covers 16,596 Km2 with a population of 6,776,400 as of December, 2008. Hangzhou is in subtropical zone with monsoon climate. It has clear distinction of four seasons. It is mild and humid, plenty of sunshine and rainfall.

Hangzhou is one of the cradles of Chinese civilization. Kuahuqiao Culture within Hangzhou’s Xiaoshan District has a history of 8,000 years and Liangzhu Culture, within Yuhang District, has a history of 5000 years. Since Hangzhou was set up as a county capital in Qin Dynasty, it has a history of more than 2200 years as a city. It used to be the capital of Wuyue State (during the Five-Dynasty-Ten-State Era in Chinese history) and South Song Dynasty; that made Hangzhou one of the seven ancient capitals in China. Hangzhou was once called as Qiantang in the ancient time. In 589, the 9th year of Kaihuang Period of Sui Dynasty, Qiantang County was upgraded as Hangzhou (Hang City), which was the first time when the name “Hangzhou” came into history. In 1129, the 3rd year of Jianyan Period of South Song Dynasty, Emperor Gaozong visited Hangzhou and upgraded it as Lin’an Fu (prefecture). In 1138, the 8th year of Gaozong’s Shaoxing Period, South Song Dynasty established its capital in Lin’an and the city remained to be the national capital for over 140 years.

When Marco Polo came to Hangzhou in the 13th century, he declared it to be “the most beautiful and elegant city in the world". There is a popular saying: "Above there is heaven, below there are Hangzhou and Suzhou." Hangzhou's "heavenly" beauty attracts hundreds of thousands of tourists to its exquisite West Lake (Xi Hu) area each year to enjoy the placid lake, beautiful gardens, reflecting pools, lavish temples and lakeside teahouses.

Hangzhou began to prosper and flourish in the Tang Dynasty (618-907). It was the capital of the Wu and Yue States in the 10th Century during the Five Dynasties Period, and had its political heyday in the Southern Song Dynasty (1127-1279), when it served as the capital of China. Hangzhou witnessed a commercial boom in the Ming (1368-1644) and Qing (1644-1911) Dynasties, which is continuing at present.

Hangzhou is renowned for its historic relics and natural beauty. It is often known as one of the most beautiful cities in China. It has been ranked as one of the ten most scenic cities in China. Although Hangzhou has been through many recent urban developments, it still retains its historical and cultural heritage. Today, tourism remains an important factor for Hangzhou’s economy.

One of Hangzhou’s most popular sights is West Lake. The lake itself covers an area of 6 km2 (600 hectares) and includes some of Hangzhou’s most famous historic and scenic places. Adjacent to the lake is a scenic area covering over 50 square kilometres. There are many well-known historical and cultural sites in the areas around West Lake. Examples are the Lingyin Temple and Six Harmonies Pagoda. Hangzhou is also well known for its silk and tea.

A trip to Hangzhou is definitely a life time experience.

Scenic Places near West Lake:
- Jingci Temple is located just south of West Lake.
- Lingyin Temple "Soul’s Retreat" is located about 2km west of West Lake. This is believed to be the oldest Buddhist temple in the city, which has gone through numerous destruction and reconstruction cycles.
- Baochu Pagoda is located just north of West Lake on top of Precious Stone Hill
- Yue-Wang Temple "King Yue’s Temple" or Yue Fei Miao is on the north west shore of West Lake and was originally constructed in 1221 in memory of General Yue Fei, who lost his life due to political persecution.
- Leifeng Pagoda

Other Places of interest:
- The world’s largest tidal bore races up the Qiantang River through Hangzhou reaching up to 40 ft (12 m) in height.
- The Residence of Hu Xueyan located on Yuanbao Street was built in 1872 by Hu Xueyan, a native of Anhui, a very successful businessman. After restoration it was opened to the public in 2001
Liuhe Pagoda or six harmonies pagoda is located on Yuelun Hill on the north bank of Qiantang River
- Confucius Temple
- Chenghuang Temple and Pagoda Scenic Area
- Dreaming of the Tiger Spring
- The Immaculate Conception Cathedral of Hangzhou is one of the oldest Catholic churches in China, dating back 400 years to the Ming dynasty.
- Fenghuang Temple is one of the oldest mosques in China, the current construction at the intersection of Xihu Road and the Central Zhongshan Road dating back 700 years to the Yuan dynasty.
- Xixi National Wetland Park established with the aim of preserving the wetland ecological system, it covers an area of about 10km2. Fish ponds and reed beds have been restored and it is home to many types of birds. There is a temple and several historic rural houses.
- Hangzhou Botanical Garden
- Hangzhou Zoo
- Old China Street on He Fang Street (He Fang Jie), which offers various kinds of souvenirs and renowned Longjing tea
- Jade Springs (Yu Quan)

Hangzhou - The Paradise City of China





Hangzho Travel Guide

Hangzhou is the capital of Zhejiang province and its political, economic and cultural center. With its famous natural beauty and cultural heritages, Hangzhou is one of China's most important tourist venues.
The City, the southern terminus of the Grand Canal, is located on the lower reaches of the Qiantang River in southeast China, a superior position in the Yangtze Delta and only 180 kilometers from Shanghai. Hangzhou has a subtropical monsoon type climate with four quite distinct seasons. However, it is neither too hot in summer nor too cold in winter making it a year round destination.

The West Lake is undoubtedly the most renowned feature of Hangzhou, noted for the scenic beauty that blends naturally with many famous historical and cultural sites. In this scenic area, Solitary Hill, the Mausoleum of General Yue Fei, the Six Harmonies Pagoda and the Ling Yin Temple are probably the most frequently visited attractions. The "Ten West Lake Prospects" have been specially selected to give the visitor outstanding views of the lake, mountains and monuments.

A number of national museums can be found in Hangzhou and are representative of Chinese culture. Fine examples are the National Silk Museum and National Tea Museum. Along with the other museums in Hangzhou, they provide a fascinating insight into the history of Chinese traditional products.

One of the most important parts of traveling is tasting the local delicacies. Hangzhou dishes are noted for their elaborate preparation, sophisticated cooking and refreshing taste. Many local specialties will be sure to make your trip a cultural experience. We recommend that you try Beggar's Chicken (a chicken baked in clay), West Lake Fish in Sweet Sour Source (vinegar coated fish fresh caught from the lake), Dongpo Pork (braised pork) and Fried Shrimps with Longjing Tea, etc.

The shopping environment in Hangzhou is exciting and convenient. Travelers and tourists like to go to Qing He Fang Street. It is one of the most famous and historic streets in the city and reflects many of the features of the Southern Song Dynasty (1127-1279). Shoppers will admire the antique buildings while purchasing items from a wide range of local goods such as silks, tea or maybe a silk parasol, brocade or a beautiful Hangzhou fan. These are just some of the items to be found but there are many more.At night Hangzhou has much to offer and teahouses and various kinds of pubs are both plentiful and popular. Choosing one overlooking the West Lake for a pleasant chat over a cup of tea is sure to make you feel totally relaxed and refreshed.

While much of the ancient city that had been the capital of the Southern Song Dynasty was destroyed during the Taiping Rebellion in the mid-nineteenth century, today's Hangzhou is a modern and vibrant economical center. As such it provides a base for many talented and skilled people. Never the less, thanks to its unique setting by the West Lake it continues to enjoy the many benefits of the natural surroundings that have delighted visitors for centuries. Not only was it much vaunted in his writings by the 13 century explorer, Marco Polo but the Lake and its environs have inspired poets of great renown such as Bai Juyi and Su Dongpo down the ages. There can be no doubt that visit here is certain to be a memorable one.

Hangzhou Attractions

West Lake (Xi Hu)
"Ripping water shimmering on sunny day,
Misty mountains shrouded the rain;
Plain or gaily decked out like Xizi;
West Lake is always alluring."

These are the words composed by the famous Song Dynasty poet Su Dongpo (960-1127) when he compared the West Lake to Xi Zi, the most beautiful woman in ancient China. These poetic sentiments leave one in no doubt of the glory of the scenery that inspired them.

Originally a shallow sea inlet, due to the laying down of silt this 5.68 square kilometers (about 1,404 acres) of water became the famous West Lake. With an average depth of just five feet the lake comprises five distinct sections. The largest part is known as the Outer Lake and it is bounded by the North Inner Lake, Yuehu Lake, West Inner Lake and Lesser South Lake. Held in the embrace of hilly peaks on three sides, this water wonderland has been an attraction for centuries and it is small wonder that it was a favourite imperial retreat. The lake and its environs have all the elements of a traditional Chinese garden but on a grand scale. The natural setting of strangely shaped peaks, serene forests and springs, dense foliage and a myriad of blossoms especially in springtime are enhanced by a treasury of sculpture and architectural features. Whatever the season, the panorama is pleasing to the eye and the nuances of light shade together with the moods of the weather present an ever-changing picture that justifiably has been described as 'intoxicating'.

A number of specific features can be singled out as worthy of particular note. To the south of centre of the Outer Lake is a man made island known as the Island of Little Oceans, that encloses four small lakes. From here one can view the Three Pools Mirroring the Moon when at night candles are lit in stone lanterns jutting out of the water thus creating the impression of the reflections of three moons. The scene is truly magical on the night of the Autumn Moon Festival. Solitary Hill Island lies between the Outer Lake and the north Inner Lake and is an ideal spot from which to admire the vista. The nearby Two Peaks Embracing the Sky is another impressive sight, especially when crossing the lake by boat.

Near to the lake can be found the Ling Yin Temple in its woodland setting near to Fei Lai Feng (Peak Flown From Afar). Legend has it that this limestone peak flew from India where it had formed part of a holy mountain. These are of particular interest to Buddhists and those who have a love of sculpture and art. The Mausoleum of General Yue Fei is a monument to the patriot who was murdered in 1141 at the behest of his archrival Qin Hui, the Song prime minister. These buildings like others in the vicinity of the lake such as the slender Six Harmonies Pagoda add to the calm and beauty of their surroundings.

No visitor to the West Lake and Hangzhou can fail to learn something of this city's most famous products, namely silk and Longjing (Dragon Well) Tea. Since the Tang Dynasty (618-907) silk products from Hangzhou have found their way all over the world. The National Silk Museum is the first Chinese national museum to be dedicated to silk culture and is the largest of its kind in the world. A similar museum is dedicated as homage to tea. Located at the West Lake Dragon Well Tea Plantation, the National Tea Museum provides a fascinating insight into the history and production of Chinese tea. Often referred to as the 'wonders of West Lake' Longjing (Dragon Well) tea and Hupao (Running Tiger) Fountain is each worthy of the attention of the visitor.

Another natural spectacle to be found here is the tidal bore of the Qiantang River that has enthralled people for centuries. Overlooking the river estuary stands the 13 storey high Six Harmonies Pagoda. Dating from 970 and built on the site of an earlier pagoda that served as a lighthouse, the name refers to the six codes of Buddhism i.e. harmony of the body, speech and thought and the renunciation of personal pleasure, opinions and wealth. A climb to the top of the pagoda carries the reward of an impressive view over the river.

Crossing the river is the Qiantang River Bridge. This is the first two-tier bridge to have been designed and built by Chinese engineers in modern times. The other great feat of much earlier engineering is the Grand Canal. Linking Hangzhou in the south with Beijing in the north, this is the longest man-made waterway in China and surpasses both the Suez and Panama canals.

We hope that this introduction to the delights of the area surrounding the West Lake will tempt you to visit them for yourself. You can be assured that the splendid and diverse landscape will remain long in your memory as you call to mind tour sites to be found south of the Yangtze River.

Admission Fee: Free

Ling Yin Temple (Temple of Soul's Retreat) & Flying Peak
You will find Ling Yin Temple in a long, narrow valley between Fei Lai Feng (Peak flown from Afar) and North Peak to the northwest of the West Lake at Hangzhou in Zhejiang Province. The temple is without doubt a premier showpiece in the West Lake environs and is notable also as one of the ten most famous Buddhist temples of China. In 1961 the temple was listed for protection as a key provincial historical and cultural site and is considered a leading centre for research relative to Chinese Buddhist culture.

The presence of a temple on this site can be traced back to the Eastern Jin Dynasty (317 - 420AD) when, according to local legend, Huili an Indian monk came to the area where he was inspired by the spiritual nature of the scenery to be found here. To his mind this had to be a dwelling of the Immortals and so he gave the temple a name "Ling Yin (Temple of the Soul's Retreat). The Chinese name is translated into English as either "Temple of the Soul's Retreat' or 'Temple of Inspired Seclusion' for the setting has a quiet and beautiful grandeur that encourages a feeling of peace and for contemplation.

The temple was to gain in importance during the Five Dynasties (907-960 AD) when the King of the Wu Yue State initiated a large-scale development of the temple as a sign of his devotion to Buddha. In its heyday, the temple comprised nine buildings, eighteen pavilions, seventy-seven palaces and halls with over thirteen hundred rooms providing accommodation for around three thousand monks. A monastery on this scale is difficult to imagine and needless to say over the centuries it has been subjected to many changes of fortune due to wars, religious repression and other calamities. The main temple that can be seen today is a result of the restoration that was carried out in 1974 following the ten-year Chinese Cultural Revolution.

Upon entering the first hall of the temple, you will see a tablet inscribed with words penned by Emperor Kangxi of the Qing Dynasty (1644 - 1911). He was inspired by the sight of the temple shrouded in mist amongst the trees that surround it and gave it the title 'Cloud Forest Buddhist Temple'. This first great hall, with its double eaves and some sixty feet in height, is the 'Hall of the Heavenly Kings.' Upon the door is a couplet that says 'Let us sit and wait upon the threshold, where we shall see another peak flying from afar. Let us welcome spring with a smile as the snow melts and the brook starts to flow once more.'

Upon entering the Hall your eyes will be drawn to the delicately painted ceiling decorated with phoenixes and dragons. Images of the Four Heavenly Kings stand upon either side of the Maitreya, a laughing Buddha with a huge belly who is said to be able to 'endure all intolerance and laugh at every laughable person in the world,' as he welcomes those who enter the hall. On passing through this hall and crossing the courtyard beyond, you then enter the Da Xiong Bao Dian. This is the Hall of the Great Hero. It is seven rooms wide, five rooms deep and single storey construction. The double heaved roof soars to a pinnacle of 33.6 meters (110 feet) making it probably the highest single storey buildings to be found in China. The hall houses a statue of Sakyamuni carved from 24 sections of camphor wood with an overall height of 24.8 meters (82 feet). This is one of the largest wooden statues in China and is covered with gold leaf. The statue is flanked on either side by twenty saints. These are said to be protectors of justice. Twelve disciples who serve as guards are seated along the rear wall. The figures are a very imposing and impressionable sight to behold.

Continuing through the temple complex, you will come in turn to the Pharmaceutical Master Hall, Great Mercy Hall and the Cool Spring Pavilion. This latter pavilion was erected a thousand years ago during the Tang Dynasty. It is very pleasant place to linger during the heat of summer when the softly murmuring spring has a cooling effect upon its surroundings.

The Temple contains an important collection of Buddhist literature together with many other treasures. As a consequence it is a great centre of information for those who wish to study aspects of Chinese Buddhism in detail. The palaces, pavilions and halls together with their many figures of Buddhist deities represent in total a splendid and unique collection of architectural and artistic cultural relics. The various buildings and pagodas date from the Southern Song, Ming and Tang Dynasties. Among the ancient writings are scriptures written on pattra leaves, the Diamond Sutra copied by Dong Qichang in the Ming Dynasty and a wood cut edition published during the Qing Dynasty.

To add a final memorable touch to your visit, it is very pleasant to dine at the Ling Yin Vegetarian Restaurant located near to the Temple. The vegetarian dishes on offer are typical of the Chinese culinary style and it is little wonder that in such a setting the excellent repast is frequently regarded as 'food for the gods'.

Rock-carved Buddha sculptures at Feilai Feng (fly-over peak). These sculptures have more than 1000 years of history but sadly many of them are damaged during culture revolution.

In the caves on the Feilai Hill (Flying Peak), there are some over 300 Buddhist stone carvings with a long history back to the Five Dynasties, the Song Dynasty (960-1279), and the Yuan Dynasty (1271-1368). These grandeur carvings have high artistic value. With solemn mountains and tall trees circling the temple, the Lingyin Temple is a spectacular site with lots of cultural relics.

Admission Fee: CNY 30 (Ling Yin Temple); CNY 35 (Fei Lai Feng)

Six Harmonies Pagoda (Liuhe Pagoda)
The Six Harmonies Pagoda is located on Yuelun Hill overlooking the Qiantang River, and south of West Lake (Xi Hu) and is one of the true masterpieces of ancient Chinese architectures. Originally the pagoda was built during the Northern Song Dynasty (386-581) by the ruler of the Wuyue State, a part of which became Zhejiang Province. The name 'Liuhe' comes from the six Buddhist ordinances and it is said that the reason for building this pagoda is to calm the tidal waters of the Qiantang River, and as a navigational aid. However, the pagoda was completely destroyed during a battle in the year 1121.

The current pagoda was constructed of wood and brick during the Southern Song Dynasty (420-589), and subsequently, during the Ming (1368-1644) and Qing Dynasties (1644 -1911), additional exterior eaves were added to the pagoda. It is octagonal in shape and some 59.89 meters (196 feet) in height, it also has the appearance of being a thirteen-story structure, though it only has seven interior stories. There is a spiral staircase leading to the top floor and upon each of the seven ceilings are carved and painted figures including animals, flowers, birds and characters. Each story of the pagoda consists of four elements, the exterior walls, a zigzagged corridor, the interior walls and a small chamber. Viewed from outside, the pagoda appears to be layered-bright on the upper surface and dark underneath. That is a harmonious alternation of light and shade.

Upon ascending the pagoda, visitors will have a spectacular view of the Qiantang River Bridge spanning the surging tides of the Qiantang River. Near by the Six Harmonies Pagoda an exhibition center detailing ancient pagodas in China was set up in recently upon Yuelun Hill. So visitors can visit the Six Harmonies Pagoda and then learn of the various ancient pagodas architectural styles to be found within China.

Admission Fee: CNY 30 (including CNY 10 for pagoda climbing)

Xixi National Wetland Park
Situated in the western part of Hangzhou, less than 5km from West Lake, Xixi National Wetland Park is a rare urban wetland. With rich ecological resources, simple natural landscape and profound culture, Xixi is known as one of the Three "Xi's" along with Xihu (West Lake) and Xiling (the Seal Engravers' Society). It is the first and only wetland park in China combining urban life, farming and culture. Xixi has not only broad open views, but also a variety of water views. Warm and humid, the area enjoys a comfortable climate featuring abundant precipitation and four distinct seasons.

Three Causeway and Ten Sights
The natural and human landscape in Xixi are grouped into three causeways and ten sights: The three causeways are Causeway Fu, Causeway Lu and Causeway Shou, as in Chinese, the three words fu, lu and shou carry the meaning of fortune, prosperity and longevity. Causeway Fu is 2,300m long and 7m wide, stretching through the park from south to north. Across the bank span six bridges with the Chinese character "fu". Causeway Lu is 1,600m long and 7m wide, stretching through the core reserve area from west to east. It connects the ecological arboretum with the major scientific research project of the wetland and serves as an ecological bank. With a total length of 3,600m and a width of 4.5m, Causeway Shou is the longest of the three, stretching from south to north. Crisscrossing waterways and ancient trees form an ecological landscape.

The ten sights are Qiuxue Hut, the best scenery of Xixi and the sight that can be reached by boat only; Water Mirroring Red Persimmons; Exhibition of Dragon Boat Culture; Lotus Flower Eco-Reserve Area, the main area for bird-watching; Charm of Hong's Villa, the living place of the Hongs, which fostered a group of celebrities; Boat-rowing in the Moonlight, Fog and Water Fishing Village, a tourist center when one can enjoy local delicacies; Xixi Plum Villa, home to more plum trees and famed for its plum blossoms; Gao's Villa, and Music Appreciation in Hezhu.

Aesthetic Features of Xixi
Experts claim Xixi has four distinct aesthetic features: coldness, wildness, simplicity and elegance. Coldness suggests quietude as it is a tranquil place in a noisy city; wildness connotes nature as this is a pure land in human society; simplicity means plainness or the philosophy of 'back to nature' and elegance relates to the gathering of literary figures and artists. Thanks to its picturesque waterways and rural landscapes, Xixi has always been an ideal location for artists and writers to produce poems, calligraphy, paintings and epigraphy.

Dragon Boat Contest
It is said that Emperor Qianlong (1736-1795) saw a dragon boat race when he came to visit southern China. With great joy, he called it the Dragon Boat Contest. In 2008, the dragon boat contest in Wuchang was included in the extended catalog of the first group of national intangible cultural heritage as a component of traditional Dragon Boat Festival. Tourists can watch the dragon boat contest and experience the 5,000 year old dragon boat culture through the exhibition.

Tips:
1. As an ecological park, Xixi can only accept 3,000 tourists in a single day. Reservation is advised.
2. The land ways are complex and unsignposted. It's easy to get lost. Be careful.

Admission Fee: CNY80; Electric Boat Fee: CNY60; CNY100/hour

Mausoleum of General Yue Fei
Yue Fei (1103 - 1141) came from Tangyin in Xiangzhou of today's Henan Province. He was a great general famous for wars against the Jin Dynasty (1115 - 1234) in the Song Dynasty (960 - 1279). After he joined the army, he and his troops continuously won wars against the Jin. However, after Yue and his army had recovered most of the lost territory, Emperor Gaozong (1107 - 1187) embraced the evil plot of Qin Kuai (1090 - 1155, Prime Minister of the Song Dynasty) and surrendered to the Jin. As a result, Yue Fei was falsely accused and later secretly killed in jail. A few years later, the wrong was put right when Emperor Xiao Zong (1163 - 1189) came to power. The Mausoleum of General Yue Fei was built in memory of this great hero. Yue Fei is always considered as a national hero.

The Mausoleum of General Yue Fei has been demolished and renovated several times. The existing one was rebuilt in 1715 in the Qing Dynasty (1644 - 1911) and comprehensively repaired in 1979.

Occupying an area of four acres, the Mausoleum of General Yue Fei is located at the southern foot of Qixia Hill near the West Lake. Entering the gate with double eaves, a patio with towering trees on both sides is found. The Shrine of Remembrance, the main hall, is right in the center. A sculpture of general Yue is set in the middle of the hall. He is in a colorful embroidered round cushion cover. Looking solemn and mighty, he has a sword in his hand and looks as if he is ready to protect his country. Over the sculpture is tablet in the original handwriting of Yue Fei, which states returning our territory and keeping it integrated. At the back of the hall are large pictures depicting Yue Fei's life stories. On the floor of the hall is a picture depicting 373 cranes. These cranes are the symbols of his integrity and faithful mind.

To the west of the main hall is a yard. There are two corridors exhibiting poems written to commend Yue Fei. Striding over the bridge in the middle of the yard, there are the tombs of Yue Fei and his son's. Yue Fei's tomb is right in the center, and to its left is the tomb of his son Yue Yun who had been a competent assistant of his father on the battlefields. Stone horses, tigers, and sheep of the Ming Dynasty (1386 - 1644) decorate both sides of the enclosure. This tomb, which had been destroyed several times, was rebuilt and possesses the features of the Song Dynasty. Facing the tomb are four iron sculptures, including Qin Kuai the chief plotter, in kneeling position. Concerning these sculptures, people wanted them to atone for their crime forever.

Admission Fee: CNY25

Grand Canal
The Grand Canal, 1,764 km (about 1200 miles) in length, is the longest man-made waterway as well as being the greatest in ancient China, far surpassing the next two grand canals of the world: the Suez and Panama Canals. Running from Hangzhou, Zhejiang Province in the south to Beijing in the north of China and connecting different river systems, the Grand Canal contributed greatly to ensure that the Chinese primary economy thrived in past dynasties. Now more than 2000 years old, some parts of the canal are still in use, mainly functioning as a water-diversion conduit.

The canal we see today was built section by section in different areas and dynasties before it was linked together by the Sui Dynasty (581-618). In 604 AD, Emperor Yangdi of the Sui Dynasty toured Luoyang (now the city in Henan Province). The following year, he moved the capital to Luoyang and ordered a large-scale expansion of the Grand Canal. The primitive building techniques stretched the project over six years. Approximately half the peasant builders (about 3,000,000) died of hard labor and hunger before it was finished. This project was thought to have been wasteful of manpower and money, which resulted in the downfall of the Sui Dynasty.

As a major transportation hinge in past dynasties, the Grand Canal interconnected the Yangtze, Yellow, Huaihe, Haihe, and Qiantang Rivers and flowed through Beijing, Tianjin, Hebei, Shandong, Jiangsu and Zhejiang with Hangzhou at its southernmost end. The Grand Canal, which joined the river systems from different directions, offered much facility to transport foods and goods from south to north in past times. Just as importantly, it greatly improved the administration and defense of China as a whole and strengthened economic and cultural intercourse between north and south.

Boating on the old Chinese Canal is one of the best ways to get a panoramic view of the landscape of typical river towns in southern China, which include ancient dwellings, stone bridges of traditional designs and historical relics. Experiencing some of the local customs offers much delight to travelers. Tourists also have an opportunity to enjoy good food while appreciating the surrounding scenery.

Like the Great Wall, the Grand Canal is noted as one of the most magnificent and wondrous constructions in ancient China, which can really offer one a profound look into China's fascinating, historical past.

Wuzhen
Chinese people say that unless you visit the Great Wall then you haven't been to China. For any visit south of the Yangtze River; one place not to be missed is the town of Wuzhen.

Located in the centre of the six ancient towns south of Yangtze River, 17 kilometers (10.56 miles) north of the city of Tongxiang, Wuzhen displays its two-thousand-year history in its ancient stone bridges floating on mild water, its stone pathways between the mottled walls and its delicate wood carvings. Also, setting it apart from other towns, it gives a unique experience through its profound cultural background.

It is said that people have lived in Wuzhen for 7000 years and over time it has produced a galaxy of talents. Mao Dun, an outstanding modern Chinese writer, was born here and his masterpiece, 'The Lin's Shop', describes vividly the life of Wuzhen. In 1991, Wuzhen was authorized as the Provincial Ancient Town of History and Culture, so ranking first among the six ancient towns south of the Yangtze River.

Wuzhen's uniqueness lies in its layout, being 2 kilometers (1.24 miles) long and divided into six districts. These are: Traditional Workshops District, Traditional Local-Styled Dwelling Houses District, Traditional Culture District, Traditional Food and Beverage District, Traditional Shops and Stores District, and Water Township Customs and Life District. Wandering along the east-west-east circuit created by these six districts, you will enjoy the atmosphere of the traditional cultures and the original ancient features of the town that have been preserved intact.

Former Residence of Mao Dun
Originally built in the central 19th century covering a total area of 650 square meters (7020 sq. ft), the former residence of Mao Dun, a well-known Chinese revolutionary writer, was the Mao family home for many generations and witnessed the growth of this great revolutionist and writer. In 1984, the former residence of Mao Dun was renovated and extended to cover a total area of 1,731.5 square meters (18,700 sq. ft) - it opened to the public one year later. In 1988, it was listed as one of the Key State Preserved Relic Units and in 1994 was renamed the Mao Dun Museum of the City of Tongxiang. The house has three exhibition areas: 'Wuzhen, the Hometown of Mao Dun', 'the Way of Mao Dun', and 'the Former Residence of Mao Dun (renovated)'. The present Mao Dun Museum can be found to the east of the residence, which used to be Lizhi Shuyuan (Aspiration Academy) where Mao Dun spent his early school years.

Fanglu Pavilion (Pavilion of Visits to Lu)
Enjoying a well-deserved reputation as the best teahouse in Wuzhen, the pavilion obtained its name from an accidental meeting between Lu Tong, the owner, and Lu Yu, the Patron Saint of Tea in Tang Dynasty (618-907). It is said that Lu Yu once mistakenly ate some poisonous leaves and was rescued by Lu Tong, who happened to collect tea leaves at that time. In return, Lu Yun taught Lu Tong knowledge of tea and tea-making skills, which resulted in the prosperity of Lu Tong's teahouse. Suggested by one guest, Lu Tong changed the house's name to Pavilion of Visits to Lu, to memorize this respectable scholar. Located to the south of Ying Bridge and backing onto the city river, the teahouse enjoys a broad view of Guanqian Street and provides visitors with pleasant relaxation.

Bridge in Bridge
One may be amazed at the extraordinary scene of Bridge in Bridge created by two ancient bridges, one of which is Tongji Bridge crossing the river from east to west and the other is called Renji Bridge running from south to north and joining the former at one end. Either of two bridges can be seen through the arch of the other, hence the name. Having been rebuilt five times, Tongji Bridge is a 28.4-meter-long (93.1ft) and 3.5-meters-wide (11.4ft) one-curvature arch bridge, with a span of 11.8 meters (38.7ft). Renji Bridge, which has also experienced historical repairs, has a length of 22.6 meters (74.1ft), a width of 2.8 meters (9.2ft) and a span of 8.5 meters (27.9ft).

You may enjoy the demonstration in the traditional workshops district of such famous traditional crafts as the printing and dyeing of blue printed fabrics, the primitive technique of cloth shoes and tobacco-planning, and operate the machines yourself to get an idea of how the original work was carried out over 200 years ago. You may also walk amongst the picturesque moss-covered streets and walls, the houses decorated with exquisitely-carved wooden and stone doors and windows, and the leisurely and quiet life of the local people in the district of traditional local-styled dwelling houses. Sink into the atmosphere of traditional culture, have a cup of chrysanthemum tea and relax by bargaining on various kinds of handicrafts and local products. At dusk when the street lamps give off their dim lights in the thousand-year-old lanes, you will feel your every step echoing with the history of this ancient and attractive town of Wuzhen.

Transportation
Wuzhen provides visitors with a very convenient transport. Tour buses can be taken from Shanghai, Hangzhou, Suzhou and Ningbo every day.
From Shanghai: CNY 110 per person (return tickets, admission)
CNY 128 per person (return tickets, admission, tourist guide service)
From Hangzhou: CNY 98 per person (return tickets, admission)
From Suzhou: CNY 150 per person (return tickets, admission, tourist guide service,
Insurance)
Admission Fee: CNY 100 for Dongzha Scenic Area
CNY 120 for Xizha Scenic Area
CNY 150 for Combination Ticket;
Excluding the boat ticket of CNY 80 per person

Thousand Islets Lake (Qian Dao Lake)
Did you ever want to escape from the bustling metropolis? Come to Thousand Islets Lake and experience something special.

With 81% of the area covered in forests, Thousand Islets Lake (Qian Dao Lake) is a pure lake with clean, fresh air. It is a young lake formed in 1959 as a result of the construction of New Anjiang Hydroelectric Power Station. It is a beautiful lake with 1078 islets showing different views in different seasons. It is a rich lake abounding with fish and surrounded by trees, tea, mulberry (the food of the silkworm) and other fruit trees. Qian Dao Lake is also a delightful lake with many activities including enjoying the natural scenery and local culture, observing wild animals and taking part in many exciting activities.

Thousand Islets Lake (Qian Dao Lake) lies in Chun'an County, about 150 km (93 miles) west of Hangzhou City and is 140 km (87 miles) southeast of Mt. Huangshan. It is a resplendent pearl in the classical golden route of Hangzhou-Thousand Islets Lake-Mt. Huangshan and has become popular all over the world.

Qian Dao Lake is noted for its verdurous mountains, crystal clear water, exotic caves and strange stones. Nongfu (farmer) Spring Water, a famous mineral water brand, comes from Qiandao Lake. The scenic area can be divided into six sections on the basis of geographical location. They are: Southeast Lake District (the first to be developed), Central Lake District (combining several spots that should not be missed), Southwest Lake District, Northeast Lake District, Northwest Lake District and Fuxi Stone Forest (the first stone forest in East China), each possessing their own unique and striking landscapes.

In Southeast Lake District can be found Tianchi (heaven pool), a quarry site dating from the Southern Song Dynasty (1127-1279), Xianshan (admiration mountain) Island, Guihua (sweet osmanthus) Island and Mishan (honey mountain) Island (The story of 'One boy is a boy, two boys half a boy, three boys no boy' originated here). In Central Lake District, there are Qiandao Lake Fishing Village, Meifeng (plum peak) Island, Wulong (five dragons) Scenic Area and the Animal Interest Section. On Meifeng Island, you can command views from a great height, experience grass-skiing, and boat down the water. Wulong Scenic Area is made up of Lock Island, Bird Island, Zhenqu (true delight) Garden and Qishi (strange stone) Island connected by several bridges. Lock Island is a world of locks, including happiness lock, wisdom lock, health lock and carp lock. The first Lock Museum in China was built here housing Safety Lock, the biggest lock in Guinness World Records. In the Animal Interest Section, peacocks, snakes, monkeys and ostriches can be seen. You can enjoy yourself by watching the animals performing, feeding them, playing with them and taking photos of them.

The best time to visit Qiandao Lake is in autumn and winter, when there is less rainfall. Fine weather, cool and fresh air and clear water are really enjoyable. Do sample the distinctively cooked seafood and some local food here. Take home souvenirs like inkstones, hemp embroideries and products made of pearls.

Thousand Islets Lake is currently the largest forest park in China. It has been awarded many titles and received favorable comments from tourists both at home and abroad. So, why not come and see for yourself!

Admission Fee: CNY 120 from March 1 to November 30 and CNY 100 from December 1 to the end of next February

China National Silk Museum
Situated at the southern bank of the West Lake, in Hangzhou City of Zhejiang Province, China National Silk Museum is the first state-level professional silk museum in China as well as the biggest silk museum throughout the world. It opened to the public in 1992 and since 2004 people can visit it for free.

The museum owns eight exhibition halls, including: the Preface Hall, Relics Hall, Folk-custom Hall, Dyeing and Weaving Hall and Modern Achievements Hall.

The Preface Hall introduces the 5000-year-long history of Chinese silk culture. China is the earliest country that engaged in sericulture, filature and making clothes with silk. This hall provides strong evidence for this fact and shows the history of the Silk Road through which silk was spread abroad.

Relics Hall presents several preserved relics, which cover almost every dynasty of ancient China, and a number of pictures to explain Chinese traditional silk culture. These relics are from various districts of China, including those excavated along the Silk Road, on the grassland of Northern China, and in the south of China. It should be mentioned that tourists can appreciate a piece of fragmentary brocade that dates back 5,630 years. That is the earliest silk that has ever been discovered.

Folk-custom Hall displays some prominent products created by outstanding weavers. Dyeing and Weaving Hall tells people how to dye and weave silk and the scientific theory of it. There are also weavers showing the whole process. Tourists are welcome to participate in the activity and do it themselves. Modern Achievements Hall displays the achievements of New China in silk production, silk research and silk trade and so on.

China National Silk Museum is a museum equipped with modern facilities and is dedicated to providing convenience for tourists. It offers free guide, free audio guide, free pamphlets on silk information, and even free wheelchairs for the disabled. People can also choose their favorite silk goods in the museum shop and relax in the teahouse.

Admission Fee: Free

Hangzhou National Tea Museum
Surrounded by clusters of tea farms and boasting five exhibition halls, the museum vividly depicts the evolution of Chinese tea over a span of thousands of years and the colorful tea culture. The Chinese Tea Evolution Hall showcased the production process and evolution of Chinese tea and a variety of domestic and imported tea. The Teaware Hall depicts the evolution of Chinese teaware and deliberates on the planting, making and tasting of tea. The Tea Customs Hall is devoted bring to you the kaleidoscopic tea customs and etiquettes of Yun Yan , Sichuan, Tibet, Fujian, Guang Dong provinces and of the Ming and Qing Period.

The exhibition center is divided into six tea-tasting sessions where visitors can have taste teas of various flavor and taste while enjoying tea making ceremonies. The exquisite and quintessential buildings against the backdrop of gardens alternating with tea farms make the visitors totally immersed in this strong tea culture. China's only museum dedicated to tea.

Hefang Old Street
Hefang Street is a well-designed old pedestrian street, which is the epitome of old Hangzhou. The original street has been ruined and it recently takes on a completely new look after lager-scale of restoration. Shops selling art crafts, souvenirs, silk, teahouses, and restaurants line on both sides of the street. Many famous century-old shops including Hu Qing Yu Tang, Wang Xingji Fans can be found along the street.

Hefang Street is otherwise known as the Snack Street for the diverse food it serves. The street clearly concentrates food from all around the country, while at some time highlighting the local flavors.

No doubt Hangzhou is also known as the paradise city of China.